Innovative PopTiendas Initiative to Revitalize Small Businesses in Puerto Rico

BAYAMÓN, PR. Wednesday, May 23, 2018 – Today in Puerto Rico, the Hispanic Federation, in partnership with The Coca-Cola Company and the Prudential Foundation, launched an innovative "PopTiendas" program for small businesses that were destroyed or damaged by Hurricane Maria. This revitalization initiative is made possible through the Hispanic Federation’s UNIDOS Disaster Relief and Recovery Program, which to date has received more than 190,000 donations in support of Puerto Rico.

"Thanks to the generosity of The Coca-Cola Company and the Prudential Foundation, one million dollars will be dedicated to the PopTiendas initiative to grant up to 40 sustainable, eco-friendly structures to eligible small businesses, entrepreneurs and nonprofits on the island, helping renew or open retail or service establishments and bringing businesses back online,” said Frankie Miranda, Senior Vice President of the Hispanic Federation.

The PopTiendas are specially modified, weather-resistant steel containers and many will be equipped with solar panels, rainwater collection systems and potable water storage, cold drink equipment, generators, and food service equipment. The PopTiendas are available in various sizes, ranging from small to large: Mini (8’x8’), Kiosko (8’X10), Colmado (8’X20’) and Colmado Mediamente (8’X40’). Each POPTienda can be customized based on the business plan of the grantee.

Small businesses are vital for the millions of Puerto Rican workers, customers and communities who depend on them. By some estimates, two thirds of Puerto Rico’s 45,000 small and mid-sized businesses temporarily closed after Hurricane Maria hit. Thousands were projected to never reopen. With small and mid-sized businesses representing 90% of the island’s workforce, the PopTiendas initiative will play a role in restoring and strengthening this sector.

“Coca-Cola is proud to partner with the Hispanic Federation and the Prudential Foundation to provide an innovative model for retail establishments and an opportunity for business owners, entrepreneurs and non- profits to strengthen local economies, at an affordable cost,” said Andy Buckingham, General Manager for The Coca-Cola Company in Puerto Rico.

"We thank the Hispanic Federation, The Coca-Cola Company and Prudential Foundation for selecting the city of Bayamón to launch PopTiendas,” said Mayor Ramón Luis Rivera. “This project will benefit entrepreneurs, who will have the opportunity to develop new businesses. Senator Carmelo Ríos and these entrepreneurs join the redevelopment of the urban center, where we have also been integrating new culinary offerings. The Municipality of Bayamón will always welcome and promote initiatives like PopTiendas that promote economic development and job creation in our city.”

Interested applicants are encouraged to visit Hispanicfederationunidos.org/poptiendas for information on how to apply.


About Hispanic Federation

 The mission of the Hispanic Federation is to empower and advance the Hispanic community. The Hispanic Federation provides grants and services to a broad network of Latino non-profit agencies serving the most vulnerable members of the Hispanic community and advocates nationally with respect to the vital issues of education, health, immigration, economic empowerment, civic engagement and the environment. For more information, please visit www.hispanicfederation.org.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate. In fact, together with our bottling partners, we employ more than 700,000 people around the world.